The entertainment and events industry has evolved over the years, seeking new ways to engage audiences and create unforgettable experiences. Recently, the integration of artificial intelligence (AI) has revolutionized the

Sometimes we don’t go to a trade show to buy, but to sell!! Given their commercial nature, trade shows are ideal places to find a high concentration of specific customer

IDS in Cologne is an international dental exhibition held every two years in Cologne. It is considered the world’s leading fair and, at the same time, the meeting point of

BTL 2023 is an event that aims to promote tourism in Portugal, but also highlights the challenges and opportunities in the sector. According to the fair’s organizers, the last edition

The corporate events industry is an area of constant growth and evolution, especially in the MICE sector (Meetings, Incentives, Conferences, and Exhibitions). Increasingly, holding corporate events has been a strategy

The importance of the Lisbon Tourism Exchange (Bolsa de Turismo de Lisboa, or BTL) for the tourism industry in Portugal is undeniable. According to the Portuguese Association of Travel and

With the increasing presence of Portuguese jewelry brands at international fairs, the strategic importance of participating in Inhorgenta Munich has become increasingly relevant. According to data from the Portuguese Jewelry

In addition to generating leads, participating in a trade show can also be an effective way to launch new products. According to a study by Incentive Solutions (2019), over 90%

Do you want to generate more leads? Increase your brand’s visibility? Then participating in a fair with an eye-catching stand is the solution! Having a stand at a fair is